15-Sec Video Spots don't Fit Internet Time
Posted by: Heather Green on May 18, 2005
Interesting take at The Pomo Blog on why the portals shouldn’t give in to advertisers who want to run standard TV-length spots online.
The portals should be in the drivers seat , as the young video advertising market develops, thanks to the bounding demand from traditional marketers. The last thing anyone should do is quash this growing market with greed.