Apple pulls book, and gives it a publicity boost

Posted by: Stephen Baker on April 27, 2005

There goes Apple again. It looks like the company is trying to clamp down on information in the age of blogs. The latest chapter: reportedly pulling titles of John Wiley & Sons books from the shelves of Apple Stores, following Wiley’s publication of a less than hagiographic biography of Steve Jobs. Is there something that Jobs understands about information that the rest of us are missing? Perhaps he’s secretly interested in getting this biography sold?Dan Gillmor predicts that the move will spur sales of the book.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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