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How the cookies crumble

Posted by: Stephen Baker on March 14, 2005

Jupiter Research comes out with a report saying that nearly four of 10 Websurfers erase cookies from their browsers on a regular basis. This is grim news for advertisers, who use cookies to track their campaigns. Not everyone swallows Jupiter’s data. Check out this posting from a skeptical Seth Godin.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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