eBay's Stealthy New Classified Ads Site

Posted by: Rob Hof on March 8, 2005

Following scattered rumors, AuctionBytes.com offers a bit of detail on Kijiji.com, which is a new network of classified ads that eBay quietly launched in six countries. The stated goal: to “bring back more of the ‘village’ feeling in our own communities.” Although none of the country sites, from Japan to Germany, is in English, it looks like there are few listings so far. But eBay has been steadily moving into classifieds with the purchase of Netherlands’ Marketplaats, Germany’s Mobile.de, the housing rental site Rent.com, and a 25% stake in Craigslist.

UPDATE: eBay fills in the holes…

eBay tells me that the site, which went live Feb. 28, is the first project to come out of a six-month-old New Ventures Group inside eBay. Spokesman Hani Durzy says Kijiji focused on the six countries--specifically 50 cities in Japan, Germany, Canada, Italy, China, and France--because eBay thought Craiglist has pretty much nailed the U.S. market. The special sauce that eBay hopes to bring, he says, is a sense of community that may be lacking in other local classifieds sites. (Kijiji means "village" in Swahili.)

Why bother with classifieds when eBay already has a global site for trading stuff? Because classifieds work better for services, such as finding housing and jobs, and exchange of large items like furniture that aren't shipped easily. Just don't expect much revenue anytime soon--especially since Kijiji isn't charging anything right now and Durzy won't say if and when it will. Durzy says Kijiji is planning to build each city's site by word-of-mouth, so they'll take awhile to build momentum. Even eBay wasn't built in a day.

Reader Comments

David

May 12, 2005 5:35 AM

Are there any competitors out there right now against Kijiji? How do they measure up?

Do you see this affecting offline channels in the short and long run? Very interesting article and it will be even more interesting how it unfolds within the next few years.

Thanks,

david

Rob Hof

May 12, 2005 1:23 PM

David, I'm not sure how many other sites like Kijiji are up and running internationally. I think most of them are specific to particular countries, so they're a little hard to track for an English-speaker like me. I'd love to hear from other folks out there more knowledgeable than I!

I do, however, see these and other sites affecting offline channels--already. By one study's estimate, San Francisco Bay Area newspapers alone have lost up to $65 million just to Craigslist's mostly free service.

Lu Zhu

October 13, 2005 1:39 AM

As of today, in China, other than kijiji.com, there are currently about 50 major sites that run classified ads.

There are at least 5 sites that have more readership in this category than kijiji.

Apparently eBay is not putting much into China's kijiji. An ex-Microsoft consultant is running the show in Shanghai with about 10 employees.

None of the classfied ad-specific sites are charging for anything, including kijiji China.

China has a huge market for this category.

However, a standalone classified ad collection web site may not have much life as Chinese definitely read more newspapers (i.e. print version of classifieds) than Americans.

tony scott

March 18, 2006 10:48 AM

kijiji i have used this site and its realy user friendly.

Mortgage

April 16, 2006 12:26 AM

Do you think they will wait until they have the monopoly like they did with ebay before they jack prices sky high?

Donald

October 10, 2006 4:12 AM

Here is new classifieds site which has very easy parameterized search is available there. Khichdee is a famous Indian delicacy, containing a combination of various pulses, spices and curries. Khichdee.com is, in a way, a mixture of classifieds that have already been published either online or offline. These classifieds have been re-organized and parameterized into categories and are presented to viewers in an easy- to-search format. Khichdee.com is a site which has classifieds for cars, bikes, properties, matrimonials, jobs, Books & Magazines, Computers and much much more.

http://www.khichdee.com

Jim W.

July 9, 2007 10:07 PM

I see a lot of talk about the new Ebay USA Classified site that just started up. But, no one seems to know its Web Address. You don't have it listed and neither does Ebay. Is it a pretend site? Jim

joel

July 10, 2007 8:38 PM

kijiji is a joke

Anonymous

August 8, 2007 8:22 AM

Kijiji makes the user search for the type of ads he is looking for because the broad categories do not provide for auto search.

Anonymous

August 9, 2007 4:38 AM

The overall look and feel of the site is badly done. With so much of information, the user gets confused as to which is the actual content he is looking for.

Akash

October 4, 2007 4:59 AM

Kijiji has ramped up big time, however another site that could give it a run for its money could be khichdee.com, which has been featured as one of the top 30 non-US sites to watch out for by Web 2.0 magazine. http://www.khichdee.com

pankaj

December 5, 2007 4:06 AM

Classifieds market is getting hotter by the day in India. New sites have started well and showing good potential. http://www.clickindia.com/ was launched this year itself and has already garnered a good market share in the Indian classifieds market which can be seen through its improved rankings and number of ads being generated.

So kijiji has a lot to sweat about. It is a good competition and should benefit consumers/users in the end.

michael morrison

February 19, 2008 11:31 AM

A site that is not pure classifieds but ads a glimpse into the future of interest based sub markets is www.iPoste.org.
They just went International and looks like India and the UK are the first to embrace this concept

tom

March 29, 2008 1:07 AM

Ebay is ending the selling of digital downloads at the end of May 08 (a great sign of technology and ebay going backwards) and have said that digital downloads may now only be sold in ebay classifieds at a listing fee of $9.95 per month but I can't find anything anywhere about how to actually list an item right now! Great work ebay! Just like the way you took away sellers rights to leave neg or neutral feedback to deadbeat buyers!

Chris

March 29, 2008 6:51 PM

Tom is right; ebay is going backwards.

Smith

April 2, 2008 3:24 PM

Funny how you can click on Help in ebay and search for "classifieds" and NOTHING comes up. And they have forced thousands of sellers of digital delivery items to go out of business or sell only via their "Classifieds".

LocalOrange.com

April 11, 2008 10:55 PM

sure kijiji is easy to use, but when you want to add a link there is no way of making it link to your homepage. That is where craigslist will reign....
LocalOrange.com

poobear

April 25, 2008 6:19 PM

Kijiji pulled the ad with my link in one day, I put another in today. EBay is toast come May 1st.

Jan

May 19, 2008 5:46 PM

I really like Kijij but there are some real good alternatives comming up that don't belong to ebay. Olx, vivastreet or www.locanto.in

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Donna

September 18, 2008 10:27 AM

It apppears that there are at least 5 classifieds sites for each city in Canada.And they are all well designed.Even a new and small local site as http://www.nortad.com/ is well designed as it deploys menus for ad posting and navigation

BrainBloggin

October 3, 2008 7:43 AM

http://www.craigslist.org/ has been running for a long time and Ebay bought in to them. I would guess that ebay is using them for listing for this site and are just changing the looks

Jason

November 6, 2008 12:59 PM

I found a site that lists other free classified sites all in one place. It's at http://www.freeclassifiedsites.net. It's useful if you need to post lots of ads. Thought you'd like to know.

Angela

January 13, 2009 9:56 PM

Thank you, Jason. That is very helpful. I am having trouble finding ebay's classified section as well.

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Peter

February 6, 2009 6:14 PM

Ebay's classified section isn't very easy to find. The freeclassifiedsites.net has helped me quite a bit. Thanks for that.

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Ann

February 8, 2009 12:08 AM

Sorry is kijiji - ebay classifieds or another classified site? Any Classified add sites in Australia that anyone knows?
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February 9, 2009 5:52 PM

The usefulness of a classified site is really only measured by its relevancy to the target market.

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February 21, 2009 12:28 PM

classifieds sites seem ubiqutous these days but one site, www.iPoste.org, is fist to feature a video interface for classifieds. Very cool.

Steve

February 21, 2009 10:51 PM

Kijiji is interesting since it limits you to only one market - which makes sense. If they want that village feel, than they should only limit you to your immediate area and your sphere of influence.

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Dana

March 4, 2009 2:06 PM

I spent hours on google to find the url of ebay classifieds. No results. I was taken to this blog, but there is also no url. I tried searching on ebay for "classifieds". No results either.
So where is it?????

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milo

March 5, 2009 12:50 PM

The classifieds section in ebay is very hard to find and not really advertised at all.

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Daniel

March 6, 2009 12:57 PM

The usefulness of a classified site is really only measured by its relevancy to the target market.

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John

March 15, 2009 4:49 PM

Do you see this affecting offline channels in the short and long run? Very interesting article and it will be even more interesting how it unfolds within the next few years.
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Richie123

March 18, 2009 9:02 PM

Kijiji pulled the ad with my link in one day, I put another in today. EBay is toast come May 1st.
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April 2, 2009 1:52 PM

It's hard to find classified section. I would rather go to craigslist.

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April 5, 2009 10:43 AM

I don't like that classifieds sytem, I seem to save more money getting someone to post a good few ad's in places like sale spider.

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April 6, 2009 7:06 AM

Kijiji makes the user search for the type of ads he is looking for because the broad categories do not provide for auto search.
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April 8, 2009 9:27 AM

Ebay has switched things up again

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April 12, 2009 1:02 AM

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April 13, 2009 1:36 AM

Ebay is always very interesting, I would check this out in details.

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April 23, 2009 7:52 PM

People at craigslist can be very cheap and mean sometimes. I'd rather not to use. Kijiji is not as bad but still...It's an old post...has it been any change?

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April 29, 2009 4:52 PM

I'm done with e-bay. The system is good but when I buy stuff there they are not as good...same as other internet shopping I suppose but...
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Gus

April 30, 2009 1:28 AM

Interested in a simple kijiji search utility formated for your PDA/Blackberry. You can do searches against kijiji and craigslist without the need for a magnifying glass.
The site stores your a search session that you can reference in the future. It is great for ongoing searches for deals. Perfect for collectors!

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May 19, 2009 6:29 PM

I am more accustomed to Craigslist, but Kijiji is showing up in a lot of search results and is a good place for local businesses to advertise just based on the amount of exposure you get.

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May 24, 2009 5:55 PM

If the classified site would reach targeted audience then the goal would be achieved. As with anything else, if you know how to use classified sites the right way then you'll reap the rewards of the system.
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May 28, 2009 3:06 PM

"quote"It's hard to find classified section. I would rather go to craigslist."end quote"

I agree, craiglist is the way to go if your looking for any classified ads. eBay is looking for new ways to boost their traffic. I don't know if it's going to work

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May 31, 2009 11:07 AM

Classified Ads on ebay... What will they think of next. Dating? Match.com beware!
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June 5, 2009 1:41 PM

I understand most about internet and ecommerce, all i know is used the internet for email, surfing , researching and little data entry job. Cheers, Jacob.


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June 6, 2009 1:24 AM

Ebay is ending the selling of digital downloads at the end of May 08 (a great sign of technology and ebay going backwards) and have said that digital downloads may now only be sold in ebay classifieds at a listing fee of $9.95 per month but I can't find anything anywhere about how to actually list an item right now! Great work ebay! Just like the way you took away sellers
rights to leave neg or neutral feedback to deadbeat buyers!

Jhon

June 10, 2009 2:21 AM

ebay more popular than kiji and many people who prefer searching in ebuy

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June 12, 2009 4:31 AM

ebay Sucks! I had onece ordered a anti-aging cream costing 30$ and i had to pay 10$ shiping .I have criticized the system of ebay on my blog prevent aging

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June 12, 2009 5:31 AM

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June 15, 2009 3:18 AM

The name is too hard to spell or remember IMHO.

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June 16, 2009 1:43 AM

I find ebay always interesting and want to know about the new and better services in detail.

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June 17, 2009 1:02 PM

I agree that ebay sucks. We ordered a cello off of there, and when it came in it was broken. And of course the vendor is now out of business. Flea Bay!

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Mike

June 19, 2009 9:40 PM

I like the Ebay's classified section it is useful at least for me as Fuze Meeting section that i found also insteresting.

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June 20, 2009 12:08 PM

ebay is very interesting to me...
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Richard

June 21, 2009 1:29 AM

Is it possible to be shown existing classified ads pertaining to hard goods only.

From all that has been written it gives one the inpression that the only classified ads that are profitable are eBooks etc.

Thank you

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June 21, 2009 11:21 AM

Ebay is hit and miss. Over my time of using it I think I have found more bargins than busts

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Fred

June 23, 2009 8:08 AM

Ebay is great. They took an idea and went with it. The interface is easy to use and it's a simple design.

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Mike

June 28, 2009 4:01 PM

Hummm I can not find anything about how to actually list an item right now! This is an excellent work Ebay!

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June 29, 2009 4:46 AM

Actually I am doing a home base business.So every month I have to find lots of new "Free classified ads" website to place free add.But now it's to critical to find out new website from those renounce search engines.Fat loss 4 idiots...

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June 29, 2009 9:47 PM

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July 8, 2009 2:32 AM

Yes free classifieds cannot be the sole source for income.

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July 10, 2009 5:39 AM

Thank you, Jason. That is very helpful. I am having trouble finding ebay's classified section as well.

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July 16, 2009 2:42 PM

Maybe not the best source for ones main income they do provide a great side source of income.
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July 16, 2009 2:46 PM

Ebay is a simple but extrordinary idea. An organized and easy way to sell items as well as advertise a business.
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July 21, 2009 1:03 AM

I agree that ebay sucks. We ordered a cello off of there, and when it came in it was broken. And of course the vendor is now out of business. Flea Bay!

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jason

July 26, 2009 5:02 PM

Ebay should focus on their core business. This classified section is a mistake.

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July 27, 2009 5:56 AM

Humm I can not find anything about how to actually list an item right now! This is an excellent work Ebay!


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July 29, 2009 11:31 PM

People have no idea just how aggressive eBay is in acquiring other properties. They have made tons of money so they have to invest it somewere. I like eBay and use them on my Conversion Vans site because it brings value to the user experience. If you factor in all the people that are promoting eBay then it only makes sense that they would also look to leverage this through other properties.

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August 8, 2009 2:47 AM

That is very helpful. I am having trouble finding ebay's classified section as well. Acai Berry
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August 8, 2009 7:04 AM

Well, They just went International and looks like India and the UK are the first to embrace this concept..

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August 9, 2009 12:52 PM

Very good idea! It will help to make delivery more fast than on eBay, but the name is really hard to read or remember.
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August 11, 2009 11:34 AM

Not a big fan of Kiiji at all.

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August 16, 2009 11:52 AM

Craiglist is best

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August 17, 2009 9:48 AM

eBAY is still the best choice within the UK

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August 17, 2009 2:47 PM

Ebay bought into craigslist some time back.  Do you think that ebay is using them for their backend for his site and are just changing the look and feel?  Lou from best dietpills dietpills reviews phentermine diet, cheapest adipex phentermine diet, cheapest adipex top dietpills dietpills reviews

Mark

August 18, 2009 9:34 PM

EBay has its own issues and so does its competitor Amazon. Nevertheless they both are great companies in their own rights.

-- Mark
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August 20, 2009 5:11 PM

ebay is fabulous and am very happy with services they provided to me and m so glad if they are going to launch in six more countries i wish they could be in our country
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August 22, 2009 3:57 PM

I had no idea that Craiglist had a bigger share of "sel-it-yourself-stuff" in the US than Ebay, I usually ignore selling stuff in their site

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August 25, 2009 1:48 AM

the information is really good & very helpful to ensure a sound & static health


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August 26, 2009 1:29 AM

i most like Kijij but there are some real good alternatives coming up that don't belong to eBay,


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August 28, 2009 6:29 AM

Kijiji is very good compared to craiglist, i also recommend ecrater, this is very good shoplisting tool where all your products automatically submitted to google base products.

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licitatii

August 28, 2009 3:14 PM

this a little website compared the the biggest classified site out there, craigslist.

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KevinK

September 1, 2009 6:53 PM

Ebay is definitely going backwards, there are other auctions sites catching up as well though


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dave

September 3, 2009 1:27 AM

eBay used to be one of my favorite sites, but as the years went on the more weird they became about rules and regulations over simple house hold items.

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September 3, 2009 6:04 AM

I was taken to this blog, but there is also no url. I tried searching on ebay for "classifieds".

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September 8, 2009 2:02 AM

eBay's Stealthy New Classified Ads Site
its really good to watch.

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September 12, 2009 6:39 AM

Ebay is now a joke. Have you seen what they are doing to their affiliates? They have a designed a new magic-ppc whereby you get a different click amount each day based on what you sold the day before. No targets to aim for. They just make up the figure they are going to pay you!

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Kimberly

September 13, 2009 4:37 PM

Ebay is Awesome! They took an idea and went with it. The interface is easy to use and it's a simple design.
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September 18, 2009 12:22 PM

If we factor all the people that are promoting eBay then after that it only makes sense that they would also look to leverage this through other properties.
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September 18, 2009 12:30 PM

I find Ebay a fun place to browse.I don't
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September 19, 2009 2:38 PM

Will be interesting to see how it unfolds within the next few years.

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September 21, 2009 3:26 AM

How do u use the ebay classifieds? i tried to use it before but couldn't find a option.

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September 26, 2009 5:30 AM

Its really difficult to search for the classifieds hear on ebay...they should be organised in a better way.. Best Teeth Whitening Teeth Whitening Teeth Whitening

Carson

September 28, 2009 11:29 PM

I wasnt clear that ebay even had a new classified site! Thanks so much I will use it to my benefit!.

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Tammy

September 29, 2009 4:04 PM

I think a return to the 'village' atmosphere will work well for eBay and others too.

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October 2, 2009 6:39 AM

ebay is loosing its regconition because its very difficult to find the classifieds section.
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October 5, 2009 6:18 AM

I think bringing back the community feel will definately help eBay

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October 5, 2009 2:49 PM

ebay is loosing its regconition because its very difficult to find the classifieds section.
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October 8, 2009 2:52 AM

I really do wish that eBay had not incorprated advertising panels at their auction site.

It generally slows down the eBay experience and disregards the feelings of ebay users who have been loyal for years

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October 16, 2009 2:30 AM

I wish I understand most about internet and ecommerce, all i know is used the internet for email, surfing , researching and little data entry job.
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October 20, 2009 8:10 AM

E bay is still the hottest site for auction...though navigation through it is little cumbersome..Teeth Whitening
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October 21, 2009 8:27 AM

I have always found ebay to be difficult in navigation its about time they upgraded there design

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October 21, 2009 10:15 AM

I really do wish that eBay had not incorprated advertising panels at their auction site.

It generally slows down the eBay experience and disregards the feelings of ebay users who have been loyal for years

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October 23, 2009 10:33 AM

Maybe ebay and google will kill each other in a shoot out.faxless payday

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Allen

October 30, 2009 1:02 PM

Someone posted "Craigslist is best". That's not true because Craigslist makes hard to post a single ad. A few years ago Craigslist wasn't like that.

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November 1, 2009 10:34 AM

Great article. i found this a bit late but definitely something that still affects us today.

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November 12, 2009 7:15 PM

As of today, in China, other than kijiji.com, there are currently about 50 major sites that run classified ads.

There are at least 5 sites that have more readership in this category than kijiji.

Apparently eBay is not putting much into China's kijiji. An ex-Microsoft consultant is running the show in Shanghai with about 10 employees.

None of the classfied ad-specific sites are charging for anything, including kijiji China.

China has a huge market for this category.

However, a standalone classified ad collection web site may not have much life as Chinese definitely read more newspapers (i.e. print version of classifieds) than Americans.


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November 12, 2009 11:01 PM

Why is the article one big link.

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Elmer Bishop

November 15, 2009 10:20 AM

I think kijiji will eventually dethrone CL form the top of classifieds sites.
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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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