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Search: Take it or leave it?

Posted by: Rob Hof on January 24, 2005

Search is often considered one of the very few online activities, ranking right up there with e-mail, that people can’t live without. But surprisingly, a new report from the Pew Internet & American Life Project paints a very different picture. Half of searchers say they could go back to other ways of finding information, and an unimpressed 17% could give up Web search tomorrow. Searchers are also remarkably unaware of how search really works. About 62% of them don’t know the different between raw and sponsored search results—even though they’re usually labeled clearly. It’s another reminder that this new medium we call the Web could take many more years to become the integral part of people’s lives that we early adopters already assume it is.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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