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Categories: Sales gimmicks

NYC's evolution in a single building: Life Savers mints factory-->Gay leather bar-->Planned public relations agency-->Costly condos

Posted by: Peter Coy on May 21

If these walls could talk ... A new high-end condo building on Eleventh Avenue in Manhattan's West Chelsea section has a history that says a lot about the changes...

A Condo Escape Clause for New York Liberals

Posted by: Peter Coy on October 28

A New York condo developer is offering to let buyers back out of contracts signed between now and Election Day if Barack Obama fails to win the presidency. The New...

Did WaMu's Advertising Tell Us Something?

Posted by: Chris Palmeri on September 26

Whoo Hoo! That’s what many Washington Mutual customers are saying as several weeks of turmoil at the nation’s largest savings and loan comes to an end. WaMu is being...

Would you like a free Bentley with your condo?

Posted by: Prashant Gopal on January 31

Dubai real estate developer, Damac Properties, is actually giving away a free Bentley Continental Flying Spur with every purchase of a penthouse or "signature duplex" luxury condo, according to...


BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.

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