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A San Francisco Bay-area real estate broker is targeting his message to an unlike group of buyers and sellers: Vegetarians. I’m not sure what an agent’s eating habits have to do with his ability to sell houses, but I’m sure the pitch is more likely to work in San Francisco than, say, Houston.
This is how Daniel Berman of Pacific Century Realty explains it on his VeggieReeltor.com Web site (Yes, that’s how the URL is spelled), in an “Open Letter to My Fellow Vegetarians:”
Why would it matter that you, as a vegetarian, have a real estate agent who is also a vegetarian? Simply stated, it’s a matter of shared values, an approach to life and a way of relating to others. If you’ve been a vegetarian (or vegan) for any length of time, you know what I mean.
He goes on to say:
Why should the real estate profession be the exclusive domain of meat-eating right-wing conservatives? I don’t think I have to apologize for my presence in a profession that is overwhelmingly populated with people who don’t share many if not most of my views. I believe there is a need for people with my perspective, values and sensibilities, for a number of reasons, not the least of which is to offer an alternative…
This blog item might be red meat for all the non-vegetarians out there, but let’s hear from some veggie buyers and sellers as well.
(Thanks to the San Francisco Chronicle).
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.