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You’d think that given the housing bust, all those real estate related TV shows (Flip This House, Flipping Out, etc.) would have gone the way of The Sopranos. But cable channel TLC just announced it is filling its Tuesday night schedule with three shows.
The programming begins June 30 with Stager Invasion, hosted by professional home stager Lisa Lynch. The premise is that she shows up at a house that won’t sell and with her crack team of design professionals helps transform the home in eight hours, just in time for an open house. The show will be just a half-hour though.
TLC is also bringing back two of its existing series, Moving Up, which features people moving into new homes and renovating them. There’s also Real Estate Pros, which is a behind-the-scenes look at a real estate brokerage firm in Charleston, S.C.
The cable network is betting on the fact that people still want to watch some real estate shows, just not ones about making a quick buck.
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.