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The number of real estate blogs has ballooned since the housing bubble went bust. Real estate sites such as Trulia, Zillow, and Inman have their own blogs. Independent blogs have been around for years with such ominous names as “Housing Doom,” “Blown Mortgage,” and “Dr. Housing Bubble Blog.” And old-media publications have well established blogs, including our own Hot Property.
Microsoft’s MSN.com today finally launched its first real estate blog called “Listed.” The site recruited former Seattle Post-Intelligencer copyeditor and homeowner Mai Ling Slaughter to write it (Slaughter was working at the Intelligencer until it published its last print edition in March).
MSN has been adding blogs to the site, but it still gets 75% of its content from editorial partners. MSN Real Estate has 18 editorial partners, including The Wall Street Journal, SmartMoney, and BusinessWeek.
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.