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Online real estate agency ZipRealty.com says when it comes to real estate purchases, women wear the pants. In a recent survey, ZipRealty agents report that women initiate the home buying process (approximately 8% reported men as initiators and 26% reported equal involvement).
Men are more likely to become involved when negotiating with 55% of agents reporting men as negotiators (approximately 9% reported women and remainder reported equal negotiating responsibilities across genders).
Agents reported that the main factors women use to evaluate a home are kitchen renovations and closet spaces. Men look for ample outdoor entertainment space, such as a patio or deck, and yard size. The one priority both genders agree on when looking for a home: The Master Bedroom!
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.