ZipRealty will post customer-satisfaction scores for its agents
Posted by: Prashant Gopal on November 05
ZipRealty, the national real estate brokerage that gives rebates to buyers and commission discounts to sellers, will begin posting customer satisfaction ratings for its agents on its Web site starting Sunday.
The company has been surveying customers since it launched nine years ago and it will add all of those ratings to the Web site, ZipRealty Vice President Leslie Tyler told me today. But it will only post customer-satisfaction scores for agents who have been rated by at least three customers.
It’s important to note that none of these surveys are anonymous. The agent gets the results and knows precisely what the buyer thought (This might dissuade some folks from being truly honest. ZipRealty says its overall customer approval rating is 95%.
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BusinessWeek editors Chris Palmeri, Prashant Gopal, Peter Coy, and Dean Foust chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.
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