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Who's the Best Realtor?

Posted by: Chris Palmeri on July 23, 2008


J.D. Power, the market research firm best known for its customer satisfaction surveys of new cars, came out today with its first-ever survey of real estate agents. This has got to be a tough time to do this product launch.

The big winners were Keller Williams, which had the highest rank among home buyers. Prudential scored highest among home sellers. J.D. Power explains that it needs two winners because buyers and sellers are looking for different skills. Buyers want someone who’s available when they call, responsive to problems and helps negotiate a good deal. Sellers want someone who can market their property. Coldwell Banker and RE/MAX also scored highly.

A few interesting stats: Half of all customers found their agents through family or friends. Home buyers were shown an average of 13 houses before making a purchase. Sellers say their homes were shown eleven times.

In the interest of full disclosure, J.D. Power is, like BusinessWeek, a division of the McGraw-Hill Cos. (Although nobody forced me to write this column. I swear.)

Reader Comments


July 24, 2008 5:55 AM

Is not Prudential realty group a division of the huge insurance company that once had a TV ad showing a two men dressed in white nabbing an innocent man off the street and then announcing to him "It's time...."? Apparently, the idea was that death loomed around every corner and nobody knows when the reaper will strike, and thus buy your life insurance from Prudential now. The fear tactic apparently worked for Prudential but however, the ad also speaks volume about how low some insurance companies will stoop to get your money. Since many used car salemen become real estate salemen, it does not surprise anyone that "birds of feather flock together." Many years ago, a man named Stone sold $0.25/month disability insurance to the Chicago's poor and ignorant. He became a multi-millionaire because nobody could ever collect on the policy because policy holders had to simultaneously lose a combination of limb and faculty to quality for indemnity. For example: left eye with your left pinky finger or left ear with your right big toe. Real estate agent and the insurance business makes strange bed-fellow?

Rich Jacobson

July 25, 2008 2:42 PM

It will be interesting to see what impact, if any, these surveys and resultant winners will have on public perception/decision making. While US automakers promote their J.D. Power trophies in their advertising, I'm not totally convinced that the general public takes them into consideration when actually buying a vehicle. Still, it will be nice to have a somewhat objective 3rd party to survey consumers regarding their real estate experiences. It may help the industry to better understand where the shortcomings are, and how to implement needed improvements.


July 25, 2008 4:44 PM

You gotta question the value of this kind of an award, since it's really down to the realtor him/herself more than the realty firm. If you're looking in the Portland, OR area, for instance, you might want to check out this guy:


September 18, 2008 9:56 PM

you know, i must say larry is correct. after all, agents are selfemployed within the company and determine their own course. their success is the company's sucess as well and agents should start making the clear to their buyers and sellers, and if you are in the hampton virginia area, you should check out


March 6, 2009 1:59 AM

Every one to take some drugs and alcohol this is not good for health so do not take alcohol most of the people they know alcohol is not good for their health and that cost is very high but the people want the drugs and alcohol.The family members suffer many problems but they do not understood they always want alcohol.
Real Estate Search

Dr. Siren

October 2, 2009 8:07 PM

Larry and Aleksandra are correct. There is no "best Realtor" as far as an agency (company) is concerned. Real Estate Agents are independent contractors and thus should be rated as individuals. Every agency has it's share of duds, poor performers and shysters that drag the company name into litigation and other issues.
The best way to find a good Realtor is to interview them, ask friends, family co-workers and your referral network. Look for consistent proven performers who work at it FULL-TIME and have a track record of award-winning work (it's illegal for them to falsely claim awards or accreditations). Also inquire about their community involvement and the favor they have with their fellow Realtors (they usually end up working together on a deal).
It may seem like a daunting task but, if you're diligent you'll find someone truly dedicated, intelligent and with a business savvy that will get you the most for your money or home. They do work for you. Just like this one that has really impressed me in Thunder Bay:


March 17, 2010 7:11 PM

Just use to find the best agents in any neighborhood or zip code

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BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.

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