Homes for sale are 'great' in Miami, 'large' in Dallas, and 'new' in Boston

Posted by: Peter Coy on July 1, 2008

The most popular adjective in real estate listings is (to amplify on my headline) “great” in Miami; “large” in Dallas, Orange County, Calif., and San Francisco; and “new” in Boston, Chicago, San Jose, St. Louis, and Washington.

“Nice” is used almost exclusively for houses selling for $250,000 or less, while “gourmet” is saved for homes costing $1 million and up. Oh, and “beautiful” is used most often in Miami.

These are some of the results of a survey of real estate listings by Roost, an online search engines for homes for sale. (To see more on the survey, click here.)

For the country as a whole, here are the top 20 adjectives used to describe homes, by frequency:

New
Large
Great
Beautiful
Open
Huge
Finished
Spacious
Custom
Newer
Nice
Updated
Private
Fenced
Colonial
Gourmet
Covered
Lower
Remodeled
Formal

Reader Comments

Shell Smith

July 15, 2008 5:45 PM

That is a really funny list - I definitely have seen those words many times! I have been looking for homes using a site called Property maps - www.propertymaps.com. This site has a unique feature of a google maps tool that helps me look at the areas - and not just rely on those adjectives.

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About

BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.

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