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In an increasingly competitive field of real estate Web sites, Trulia is growing at a remarkable pace. The company cracked the top ten most visited real estate sites in December, shooting ahead of even Zillow.com, according to comScore Network Inc.’s most recent report.
Trulia, a real estate listings search engine, was the 7th most trafficked real estate site in December with 1.6 million visitors compared to 579,000 visitors in December 2006. Zillow.com, which had 1.4 million visitors in December, was down from 1.55 million visitors from a year earlier. Of course, rankings vary considerably depending on the Web traffic tracking service.
Interestingly, the audience for real estate sites is growing despite the housing market slump. Real estate Web sites attracted 32.7 million visits in December, up about 5% from Dec. 2006. Traffic for real estate sites dropped in December, typically a slow time for home sales. But Trulia’s traffic continued its steady climb, rising from 1.4 million visits in November and 1.29 million in October.
Here is the top ten for December, according to comScore:
1. Move Network
2. MSN Real Estate
3. Yahoo! Real Estate
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.