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Whetting buyers' appetites

Posted by: Prashant Gopal on November 27, 2007

Some home sellers are thowing in cars and vacations to lure buyers to the closing table. So why not a kitchen that comes with a personal chef? Sound like a half-baked idea? Well, The Real Estate Bloggers site tells us about a company that is marketing its personal chefs to sellers who hope to appeal to buyers’ stomachs.



BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.

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