I’ve gone to trade shows and conferences where the sponsors give you a goodie bag full of worthless tsochkes—key rings, beer huggies and T-shirts you’d only wash your car with. But Foreclosure.com, an Internet-based service that provides listings of foreclosed homes, is offering attendees of one of its upcoming “real estate investing” conferences (cost: $795) in late September the chance to win a house (presumably that was foreclosed upon) at an undisclosed location in the United States. Retail value: $75,000, insurance coverage not included. No picture of the house.
That’s one way to draw attendees. FWIW, I tried to see if this is one of those sweepstakes/drawings where you don’t actually have to purchase anything—y’know, like those when you were a kid where you didn’t actually have to buy the box of cereal to enter to have lunch with the Mouseketeers, but can just send in an entry on a 3x5 postcard, and you’re automatically entered—but doesn’t appear that’s the case.
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.