Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

The Best Is Yet To Come!

Posted by: Chris Palmeri on July 27, 2007

With home sales plunging, Beth Ann Shepard “Home Stager to the Stars” in Los Angeles, offered some tips for sellers. Shepard’s publicist says she’s helped celebs like Greg Kinnear, Christina Ricci and yes, that Desperate Housewife, Eva Langoria, sell their homes. Here are some of her suggestions:


Put an oversized mirror in your entryway because people love to look at themselves (especially in L.A.)

Place fresh flowers and scented candles all around the house.

Make your bed and bath rooms look like luxury hotels with thick white towels, pillows and duvet covers. Put a few books on the nightstand and a tall plant in the bedroom to convey ceiling height.

Purchase extra-long white sheer mesh draperies and install rods around your trellises or outdoor area for that billowy drapery feeling found only in exclusive resorts.

And my favorite, have Frank Sinatra’s Greatest Hits playing during open houses and viewings.

Frank puts everyone in the mood!

Reader Comments

sanjay parekh

July 28, 2007 3:13 AM

As far as there are people on this planet there is going to be housing and each and every induvidual needs a home for them.So, there is no need to worry aboout housing bubble or what so ever..
bankers need to do business and for them to survive they have to sell their product ie:"money" to induviduals and make a decent earning out of it.
i feel this is simply a very normal phenomenon.
There is absolutly nothing to worry...


July 29, 2007 8:10 AM

It sounds good.


July 29, 2007 10:05 PM

Nonesens, unrealistic suggestion, in this market Drop the price is the most important factor to sale, nobody is going to buy regardless how nice you are and how beautiful is your house unless the price is right.

Christine Sweeney

August 6, 2007 10:56 PM

This article is great! Thanks for sharing! I do staging (and real estate) for high-end homes in Colorado.

Stay in touch!

Christine Sweeney
Broker Associate & Prof. Home Stager
Castle Pines, Colorado

Post a comment



BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.

BW Mall - Sponsored Links

Buy a link now!