Here are the 20 most popular real estate websites as ranked by Hitwise, which tracks the number of visitors each site gets based on a sample of 10 million Internet users.
Realtor.com, the official site of the National Association of Realtors, is far and away No. 1, with 8.8% market share vs. 3.7% for second-place realtytrac.com.
Somehow Hot Property didn’t crack the Top 20. That’s OK. Our audience is small but elite. Right, guys?
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.