First came Dollywood, the theme park built by Dolly Parton. Then Martha Stewart began designing houses for KB Home. What’s next? Brookwood.
Ronnie Gilley Properties, a developer and no relation to the famed Gilley’s honky tonk, is opening a subdivision in Enterprise, Alabamba that’s named after country star Kix Brooks (right) of the Brooks and Dunn duo. It’s actually not the first time Gilley has turned to country singers for endorsements. George Jones is a spokesperson for the Legends development nearby. Alan Jackson is also an official spokesperson for La Borgata, a complex in Panama City, Florida.
Tracy Lawrence, meanwhile, is an investor in Mayberry Place also in Enterprise, a fast-growing community ninety miles south of Montgomery. The Brookwood homes start at $175,000. Kix will be there to kick sales off on February 16.
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.