Martha Traffic

Posted by: Chris Palmeri on July 13, 2006

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Normally new home sales centers in the suburbs of Raleigh are sedate places. The winding, wooded roads are not conducive to high volume traffic. And builders aren’t allowed to put up billboards. But since KB Home opened its first Martha Stewart-designed development there earlier this year it’s been a different story. “Traffic just exploded,” says KB chief operating officer Jeff Mezger. “We used to get 12 to 25 people a week. Now it’s hundreds.” Mezger wouldn’t say how many of those hundreds are just their to gawk at Martha creations like her Lily Pond home, pictured above and modeled after her Long Island estate. The next Martha development will be unveiled July 25th in Fairburn, Georgia, twenty miles southwest of Atlanta. Expect a big turnout. Martha sells.

Reader Comments

Jason

July 14, 2006 4:35 PM

It was a zoo when the community first opened more people were confused than anything else. KB wasn't ready for the quagmire that ensued. Agents were begging other agents for details and buyers were unable to get much from the onsite sales people in the KB Homes, Twin Lakes community in Cary.

Wes

July 18, 2006 11:57 AM

He won't say the percentage of lookers because it's probable that 100% of the people are looking, hoping to buy next year at a major discount.

I'd like to drive out and see it, but there's not a chance I'll buy.

Saul G.

July 18, 2006 12:54 PM

Do the "Martha Models" come with their own built in jail cell? What about whipping-posts to keep the help in line?

disney

July 18, 2006 9:44 PM

Does anyone know if these homes are actually selling or are people just coming in to browse and check out the decoration of the homes?

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About

BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.

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