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Seems the latest trend in real estate is creating your own blog to sell your house. There are a number of examples of sellers who have done this, including Alan Weinkrantz, a public relations professional living in San Antonio. In the time he was listing his house, Weinkrantz enticed potential buyers with restaurant reviews (including the offer of a free meal at a local eatery to anyone who bought his house), neighborhood news and even a copy of an inspection report requisitioned by a prospective buyer. You can see his blog at: http://alanweinkrantz.typepad.com/826_cambridge_oval/. My advice is to scroll back in the archives to September. Weinkrantz actually got a contract on his house in early October – just about the time he was discovered by the national media – and he devotes much of his October postings to “look at me” postings about all the media attention he’s getting. Go back to September and you’ll see all the entries that eventually helped him sell his house.
BusinessWeek editors Chris Palmeri, Prashant Gopal and Peter Coy chronicle the highs and lows of the housing and mortgage markets on their Hot Property blog. In print and online, the Hot Property team first wrote about the potential downside of lenders pushing riskier, "option ARM" mortgages and the rise in mortgage fraud back in 2005—well ahead of many other media outlets. In 2008, Hot Property bloggers finished #1 in a ranking of the world's top 100 "most powerful property people" by the British real estate website Global edge. Hot Property was named among the 25 most influential real estate blogs of 2007 by Inman News.