http://www.businessweek.com/the_thread/brandnewday/ Thoughts on marketing and advertising 2007-11-21T18:01:47-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/publicis_is_res.html?campaign_id=rss_blog_brandnewday In this week’s upcoming issue I’ve written a story about Kevin Roberts, the CEO of ad agency Saatchi & Saatchi, and how he’s struggling to prepare his agency for the future. While reporting the story, Roberts' boss Maurice Levy (the... future of the ad agency burt_helm 2007-11-21T18:01:47-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/best_marketing.html?campaign_id=rss_blog_brandnewday Ok, so being born in 1982, I count as a "millenial," the much worried-over, gabbed-about generation that's emerging in the work force today. I get a ton of ribbing about this in the office, especially when one of the oft-released... millenial, schmillenial burt_helm 2007-11-21T13:38:41-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/humor_in_politi.html?campaign_id=rss_blog_brandnewday Governor Mike Huckabee's new ad featuring "actor" Chuck Norris feels to me like something a dog would film if they were actually afraid they might catch up with the bus. Huckabee is gaining momentum. His polling is rising in the... political ads david_kiley 2007-11-20T14:54:32-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/giuliani_untest.html?campaign_id=rss_blog_brandnewday The power of Youtube.com in the 2008 election can be seen in ads for Rudy Giuliani. I saw his new Iowa TV ad on TV, and planned to blog about it. I went to his site, www.joinrudy2008.com, to find it,... political ads david_kiley 2007-11-19T13:31:46-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/i_dont_think_ba.html?campaign_id=rss_blog_brandnewday I know Barry Diller has a lot more money than I do. But his comments at the Idea Conference in New York City last week are by a man who is missing the big point about user-generated content. Diller... Boob Tube david_kiley 2007-11-19T13:02:53-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/bad_boy_imus_re.html?campaign_id=rss_blog_brandnewday On Dec. 3, exiled radio personality will make his return on New York radio station WABC. It remains too be seen how many other of Citadel Broadcasting's affiliates will carry the show. But it will be simulcasted on...hold on... Foolishness david_kiley 2007-11-16T08:00:12-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/word_of_mouth_m.html?campaign_id=rss_blog_brandnewday I have sat through two ad agency reviews this year: one for an account in excess of $300 million a year, and another for a smaller account of around $20 million. I sat through pitches by some seven agencies--from... Boob Tube david_kiley 2007-11-15T16:45:02-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/when_candidates.html?campaign_id=rss_blog_brandnewday It's like watching some pathetic guy at a bar at closing time. He has been trying to pick up a girl all night. No luck. And, so, he just starts acting up like he doesn't give a sh*t to see... political ads david_kiley 2007-11-14T11:29:26-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/online_reviews.html?campaign_id=rss_blog_brandnewday What online customer reviews are we to believe? According to the 2007 “Social Shopper Study” conducted by PowerReviews and E-tail Group, consumers are increasingly turning to online customer reviews to help them sort out purchases. When consumers have concerns about... interesting market research david_kiley 2007-11-12T14:04:11-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/what_exactly_is.html?campaign_id=rss_blog_brandnewday I heard someone the other day say that "Curvy is the new thin." This was said in the context of how Queen Latifah has become an icon for many women who would rather be healthy than painfully thin. the... Foolishness david_kiley 2007-11-09T16:10:08-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/facebook_market.html?campaign_id=rss_blog_brandnewday There will be a lot of debate in coming weeks and months about how facebook.com, myspace.com etc use the information we are giving them to the benefit of marketers. They might do it wrong and they might do it right.... Brands In Motion david_kiley 2007-11-02T09:13:55-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/why_im_not_volu.html?campaign_id=rss_blog_brandnewday Austin-based ad agency GSD&M Idea City just won a piece of business from DreamWorks Animation to promote the emerging HD DVD format. The agency wouldn’t disclose billings, but would only say that it was more than $1 million. The spots,... burt_helm 2007-11-01T09:49:46-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/10/using_bad_news.html?campaign_id=rss_blog_brandnewday Perhaps an obsession with quality since J.D. Power and Associates rankings and the like have come to dominate our perception of brands have made many marketers forget that most consumers don’t expect them to be perfect—just responsive. Speaking at Nielsen... Foolishness david_kiley 2007-10-30T14:57:04-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/10/gms_hummer_conu.html?campaign_id=rss_blog_brandnewday A new campaign for Hummer could be internally themed, "lipstick on a pig." Three new-model TV spots, plus print and online work from independent agency Modernista, Boston, looks to reposition the vehicle as a positive thing for humanity. The... Brands In Motion david_kiley 2007-10-29T10:58:03-05:00 http://www.businessweek.com/the_thread/brandnewday/archives/2007/10/canadian_club_d.html?campaign_id=rss_blog_brandnewday Canadian Club is not afraid of my father. And they think I shouldn’t be either. They are right, of course. Two decades after Oldsmobile flopped with “This Is Not Your father’s Oldsmobile,” Beam Global Wine & Spirits and BBDO... advertising creative david_kiley 2007-10-24T13:54:17-05:00