Categories: sports marketing

Major League Baseball and Roku Strike a Deal to Stream Games

Posted by: Justin Bachman on August 10

The following item was contributed by Ronald Grover, BusinessWeek's Los Angeles bureau chief. Major League Baseball’s super-aggressive online service, which has been streaming “out of market” games to baseball-loving computer...

Enjoy a Corona with that bloody gore

Posted by: Burth Helm on September 18

My colleague Alex Halperin, a reporter for BusinessWeek.com, recently took in a bullfight while on vacation in Mexico. He ended up seeing a couple of unsavory brand placements along with...

WNBA Is A League of Their Own...And Mine Now.

Posted by: David Kiley on August 17

Last night I finally went to a WNBA game, the New York Liberty vs. The Washington Mystics. Like a lot of middle-aged men, I tend to be a sports...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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