Chrysler LLC CEO Robert Nardelli has turned to New York ad-man Peter Arnell to help his sort out everything from product design selection top his speeches and brand strategies for…
Informercials stink. I don’t care what the format is - fake cooking show, fake talk show - they are all painful to watch. And I don’t call numbers that I…
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By Marketing Editor Burt Helm and Senior Correspondent David Kiley.