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Chrysler LLC CEO Robert Nardelli has turned to New York ad-man Peter Arnell to help his sort out everything from product design selection top his speeches and brand strategies for...
Informercials stink. I don't care what the format is - fake cooking show, fake talk show - they are all painful to watch. And I don't call numbers that I...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.