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Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th, Minneapolis-based furniture design Blu...
In the current issue of Advertising Age, marketing consultanat Al Ries argues that the Apple iPhone won’t be a success. In the same issue, editor Jonah Bloom argues the...
Got a wonderful press release this morning from ProductScan, the outfit that tracks the introduction of new products. My two favorites: "US-based H2Om LLC has introduced the curiously titled...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.