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Last weekend I caught the new James Bond movie, Casino Royale. The flick packs more than its fair share of product placements, of course. But look closely, and you'll also...
Though I agree with Maxell’s attitude – a riff on your brand in pop culture is almost always a good thing – nothing screams "zero authenticity" like a corporate press release. It smacks of a paid placement, even if there isn't one.
Ok, existential question time. Wait, don’t leave! Come back! It’s an existential question about rap music and champagne, ok? Here’s it is: What makes a brand “real”? Like a lot...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.