Categories: product placements

Branson, Bond, and the anatomy of a product placement

Posted by: Burth Helm on November 28

Last weekend I caught the new James Bond movie, Casino Royale. The flick packs more than its fair share of product placements, of course. But look closely, and you'll also...

No Need to Brag, Maxell

Posted by: Burth Helm on November 20

Though I agree with Maxell’s attitude – a riff on your brand in pop culture is almost always a good thing – nothing screams "zero authenticity" like a corporate press release. It smacks of a paid placement, even if there isn't one.

Is the champagne in the Jay-z video for real? It's complicated.

Posted by: Burth Helm on October 25

Ok, existential question time. Wait, don’t leave! Come back! It’s an existential question about rap music and champagne, ok? Here’s it is: What makes a brand “real”? Like a lot...