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Last week it was Dominos. This week Apple is in the crosshairs after it allowed an 3rd-party developed iPhone app called “Baby Shaker” to go on sale online April 20....
Now a look into the world of public relations realpolitik: Olympic sponsors have used the massive earthquake in China to burnish their humanitarian image, writes AdAge, after ignoring advocacy groups’...
After Wal-Mart's Lee Scott downplayed the impact of negative press last week by telling us it influenced "less than a tenth of one percent" of his customers, I was interested...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.