Categories: PR

Anatomy of a Flash Crisis: The Apple iPhone "Baby Shaker" Fiasco

Posted by: Burth Helm on April 23

Last week it was Dominos. This week Apple is in the crosshairs after it allowed an 3rd-party developed iPhone app called “Baby Shaker” to go on sale online April 20....

Olympic Sponsors Out of the Human Rights Hot Seat

Posted by: Burth Helm on May 27

Now a look into the world of public relations realpolitik: Olympic sponsors have used the massive earthquake in China to burnish their humanitarian image, writes AdAge, after ignoring advocacy groups’...

Another Take on Image Management

Posted by: Burth Helm on April 02

After Wal-Mart's Lee Scott downplayed the impact of negative press last week by telling us it influenced "less than a tenth of one percent" of his customers, I was interested...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

RSS Feed: Brand New Day

BW Mall - Sponsored Links

Buy a link now!