While everybody wants to know who will win the presidential election Tuesday night, advertisers want to know when the winner will be declared, i.e. the moment when millions of consumers...
The National Rifle Association has an idea to get it's anti-Obama message out at the last minute. The NRA wants to buy space on the plastic bags that newspapers use...
Barack Obama’s 30-minute infomercial was a bit of Kennedy blended with a smattering of Ronald Reagan. Despite even the candidate calling it an “infomercial” on Comedy Central, it was a...
This morning when I blogged about the “Wassup 2008” Obama video, two questions sprung to my mind. First, who paid for this thing? The production values are very high –...
The election’s best campaign ad arrived less than two weeks before November 4. We find the guys from Budweiser's original "Wassup" ad, which ran during the 2000 Superbowl, in a...
Joe The Plumber, star of the third and last the debate between John McCain and Barack Obama, is now the star of a new ad from the McCain camp. This...
Finally, a positive message from John McCain. This ad, launched today very nearly rises the level of a real reason to vote for the GOP candidate. It’s the first ad...
John McCain sees ready to make an attempt to save his flagging campaign by running ads about the economy, his ability to lead the country out of the current crisis,...
The Wisconsin Ad Project shows in this table where barrack Obama sees his best chances to win a red state, and where John McCain sees states worth defending. It...
Looking at today’s economic ads from both Barack Obama and John McCain is a study is the difference between message and content. Obama’s new ad, which runs two minutes, is...
You should know there is a problem when www.factcheck.org calls your campaign out for a misleading ad called “factcheck” that purports to use the non-partisan organization’s ad vetting apparatus...
Up to now, the McCain and Obama campaigns have been just feisty complained about one another's ads, using words like "distortion," "Misleading," etc. But when it comes to the McCain/Palin...
The McCain campaign hasn’t let up an inch firing off new ads this week. It seems to me there was a time when each party’s convention was almost a mutually...
While presumptive GOP nominee John McCain has been pilloried for a flurry of negative ads and attacks against Democratic challenger Barack Obama, Obama is hardly immune from overstatements in ads....
The McCain Presidential campaign has made a $5 million ad buy on the Olympics, $1 million more than the Obama campaign. According to AdAge, the McCain purchase includes network and...
Referring to blog entry: "The New Normal: McCain's Desperate Ad Hours," the McCain campaign issues the following statement: “Like the press corps, this campaign was entirely unaware of Obama's scheduled...
The war of hot button words is revving up in the Presidential campaign. In John McCain’s newest ad today, the McCain camp calls Barack Obama, “the biggest celebrity in the...
Please see my blog entry ["No Conversations": McCain Troops Ad] to go with this original post: The McCain campaign had adopted an ad strategy that has been dubbed “desperate” by...
Imagine my surprise when I looked in my e-mail and saw that the McCain campaign issued an ad titled “Love.” What will this be, I thought. The softer side...
Visiting the websites of the Democratic National Committee and the Republican National Committee is an interesting study in party personality right now. Go to www.gop.com, and the homepage is kind...
You know it’s going to be a rough year for Republicans at the polls when a GOP Senator running for re-election tries to invoke an endorsement from Barack Obama in...
Barack Obama released his first general election ad today. Slick and well written, the ad is as if the campaign staff ran down a checklist of the issues people report...
Much is being debated about whether the new anti-McCain ad produced by moveon.org has gone too far. Pundits as diverse as Bill O’Reilly and NBC’s Chuck Todd have said it...
Gotta Love the Net. I always thought that the little girl in the infamous 1964 "Daisy" ad run by the Johnson campaign against Barry Goldwater was the same girl who...
Tony Schwartz, who helped create the infamous “daisy ad” that ran only once during the 1964 presidential race but changed political advertising forever, has died. He was 84. Schwartz died...
Go to www.JohnMcCain.com and one item sticks out like a goiter. In a menu of key categories, there is "Strategy," "Decision Center," "General Election," and "Golf Gear." Golf Gear? McCain...
John McCain has begun to respond to Democratic attacks that he a candidate more about war than peace. This new ad, titled: “Safe,” includes biography about the McCain family’s long...
Even Fox news commentators said the GOP nominee's speech Tuesday night was dreadful. In a fairly pipsqueak voice, the AZ Senator repeated, in his attaacks on Barack Obama, "That's Not...
The WSJ today notes that GOP presidential hopeful John McCain has been running ads in Ohio, Michigan and Pennsylvania that sell the Arizona Senator as a true conservative who has...
There are few things funnier these days than the Republican National Committee complaining about the Democratic National Committee over ads, and vice versa. This is bloodsport, and the two political...
This year’s election is going to be more a youtube season than any other in history. As one new ad from a Republican 527 Group ad shows, the object is...
How far will Republicans go with using images of Barack Obama’s former pastor, Rev. Jeremiah Wright? The North Carolina Republicans have jumped in the pool to try and make Obama...
Back in January, which seems like a year ago in this election campaign season, many were saying that the tension between Hillary Clinton and Barack Obama was an embarrassment of...
And here we go with John McCain’s 3AM treatment. Now, this really does seem to be going an ad too far. At what point does the 3AM thing just get...
Senator Hillary Clinton’s speechwriter’s and ad team need to take up writer and TV personality Dick Cavett’s suggestion of hiring a first-rate comedy writer. The Senator has released yet another...
GOP Presidential candidate John McCain has kicked off a new campaign ad meant to assert his credentials over the Democrats while Hillary Clinton and Barack Obama tangle over whether Obama...
Seemingly taking their cue from the Clinton campaign's negative attacks on Sen. Barack Obama as a kind of ice-breaker, Democratic 527s groups are starting to gear up an onslaught of...
Up to now, Hillary Clinton has skated along the negative line in her advertising. That's over. Even the 3AM ad the campaign launched Friday was arguably not negative against her...
With all the millions, and soon to be hundreds of millions, to be spent on political advertising the rest of this year, what is emerging is a trend that sharper...
As the Democrats look ahead to a race between Hillary Clinton and Barack Obama that could go to the convention, so-called Democractic strategists who believe the Dems will be at...
How many political ads have we seen in the last 12 months? That’s when Mitt Romney’s first ads started showing up on my TV screen. The experts say that over...
Great Post by The New York Times' Timothy Egan: The rap against Mike Huckabee, the Baptist preacher and ex-Arkansas governor now doing for the Republican Party establishment what three-alarm...
I'm sure many are already sick of the election cycle, even though it hasn't really begun yet. But if you are a political junkie, it doesn't get much better than...
Governor Mike Huckabee's new ad featuring "actor" Chuck Norris feels to me like something a dog would film if they were actually afraid they might catch up with the bus....
The power of Youtube.com in the 2008 election can be seen in ads for Rudy Giuliani. I saw his new Iowa TV ad on TV, and planned to blog about...
It's like watching some pathetic guy at a bar at closing time. He has been trying to pick up a girl all night. No luck. And, so, he just starts...
Advertising Week in New York is winding down, and I just got back from one of the final panels, called "Brand America." Two teams of ad school students and ad...
Republican Presidential Candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads, mostly on local broadcast television, through June 10 according to The...
I've got to disagree with you on the Hillary vid, Mr. Kiley. I love the idea of an almost shot-for-shot parody of the last scene of The Sopranos, but for...
Hillary Clinton is making moves to humanize her image. The campaign posted a video on her campaign website today to introduce her campaign song. The video is very good. A...
If you want a little perspective on who among the presidential candidates will be most prepared...who is the most far-sighted....the most visionary...you might consider those who had the foresight to...
New Mexico Governor Bill Richardson’s presidential campaign has launched a couple of new ads that it’s put on www.Youtube.com and his website. These ads are very out of the...
Mitt Romney’s first campaign ads are a start to a long long long campaign season. It’s hard to call these ads a good start, or a bad start. It’s...
As I was watching Election returns last night, I was struck by NBC’s Tim Russert’s comment that this may be the first election that turned on YouTube.com It caught...
Sprinkled in among the truly dreadful and insulting political ads this month has been a campaign, paid for by the AARP and done by Austin TX agency GSD&M, that has...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.