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Categories: personal brands

John McCain': Whose Brand Is It Anyway?

Posted by: David Kiley on July 23

I’m sure some will find the new web video produced by the John McCain campaign, “Obama Love,” amusing. The video strings together a bunch of snippets of TV commentators talking...

Martha Stewart Making Up For Lost Time. But Her Grab Doesn't Quite Match Her Brand.

Posted by: David Kiley on October 13

A few weeks into Martha Stewart's unscripted TV show with its tepid ratings, and after announcements of Martha Stewart houses and Martha Stewart holiday music compilations, let me just say...

Martha's Prime Time Debut: Not Bad, but Needs Improvement.

Posted by: David Kiley on September 22

So, Martha...will you fit into prime time? There is a lot of pop interest in Martha Stewart right now, and the jury is out on whether the doyenne will make...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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