Categories: online advertising

Gmail ads are kind of funny, creepy

Posted by: Burth Helm on January 02

Check out this clever bit of online media planning from Honda: That link appeared top of my personal Gmail account this morning. True? Yeah - I did crave Korean, a...

Live blogging: Microsoft CEO Steve Ballmer: "We're the pig."

Posted by: Burth Helm on October 12

When asked "What's Microsoft's next step?" at the end of the presentation at the Assoc. of National Advertisers here in Phoenix, Ballmer replied with this: "Digital digital digital. Advertising advertising...

The Long Tail of Celebrity Endorsements

Posted by: Burth Helm on October 02

You've heard of "microcelebrities" on the web. Now they're endorsing equally small-time businesses online. I logged into my gmail account this morning to read an invitation to a friend's party...

Web Video for Your Weekend

Posted by: Burth Helm on September 07

It doesn't get much more "web video" than this. I have no clue what this has to do with Cadbury. I have no idea why I can't get the ape...

For Marketers, Ads like YouTube's Could Tilt the Playing Field

Posted by: Burth Helm on August 22

Sounds like advertisers like what they see with YouTube's new advertising model. Announced last night, YouTube is following smaller players like VideoEgg by inserting overlays over the bottom section of...

The Trouble with Viral

Posted by: Burth Helm on July 16

A new study confirms what we pretty much already knew: pinning your marketing to a viral campaign is about as reliable as picking "rock star" as a career. But "influencers,"...

HBO Turns Online Ads into Online Buzz

Posted by: Burth Helm on June 19

Check out how HBO is promoting its new comedy, Flight of the Conchords, on the web. They put the first episode online, chopped it up into bite-sized clips (like the...

One more reason to hate preppy white rappers – and Smirnoff

Posted by: Burth Helm on August 16

...Marketers are actually doubling-down their bet with viewers when they employ viral vids. See, you’ve finally gotten us to pay close attention to your ad. We’re “engaged,” to use the buzz word. So release a lame video, and we’ll be thoroughly engaged in noting how much it stinks, and how lame you and your brand are for producing it.

Google does search ads better -- and you can take that to the bank

Posted by: Burth Helm on August 08

So Google is partnering with MySpace, guaranteeing the social network $900 million over three years for the privilege of putting little text advertisements next to search results on its pages....