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Categories: non-traditional marketing

Celebrities Play God -- and So Can You

Posted by: Burth Helm on June 23

I’m a fan of It’s a promotional site for an upcoming video game from The Sims-creator Will Wright called Spore. The game has an inherent marketing problem. The site...

Paraphrasing Andy Warhol

Posted by: Burth Helm on March 08

My prediction: there will come a time when everyone in the world will know someone who is competing in a user-generated video contest. It just happened to me for the...

Word of Mouth versus Advertising

Posted by: David Kiley on August 30

At the risk of shooting the hands that feed me, I know full well that word of mouth is far valuable to a marketer than advertising. Just ask Audi what...

Nike's Big Butt is Bold and Beautiful

Posted by: David Kiley on August 15

Maybe its because I'm not a 32 waist, but this new ad from Nike via ad agency Wieden & Kennedy is spot on. Sure, I like Nike ads that...

Couch Potato Teens Helping Sites Like Mania TV

Posted by: David Kiley on June 13

With first quarter Internet Advertising Revenue topping more than $2.8 Billion, a 26% boost over the same time period during 2004, more ad dollars are being diverted from the TV...

Audi's New Viral Campaign is Catchy

Posted by: David Kiley on May 16

Audi has finally confessed to me what they have been up to with an oddball marketing campaign that didn't look like an ad campaign when I first stumbled on it....


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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