Categories: non-traditional marketing

Celebrities Play God -- and So Can You

Posted by: Burth Helm on June 23

I’m a fan of Sporevote.com. It’s a promotional site for an upcoming video game from The Sims-creator Will Wright called Spore. The game has an inherent marketing problem. The site...

Paraphrasing Andy Warhol

Posted by: Burth Helm on March 08

My prediction: there will come a time when everyone in the world will know someone who is competing in a user-generated video contest. It just happened to me for the...

Word of Mouth versus Advertising

Posted by: David Kiley on August 30

At the risk of shooting the hands that feed me, I know full well that word of mouth is far valuable to a marketer than advertising. Just ask Audi what...

Nike's Big Butt is Bold and Beautiful

Posted by: David Kiley on August 15

Maybe its because I'm not a 32 waist, but this new ad from Nike via ad agency Wieden & Kennedy is spot on. Sure, I like Nike ads that...

Couch Potato Teens Helping Sites Like Mania TV

Posted by: David Kiley on June 13

With first quarter Internet Advertising Revenue topping more than $2.8 Billion, a 26% boost over the same time period during 2004, more ad dollars are being diverted from the TV...

Audi's New Viral Campaign is Catchy

Posted by: David Kiley on May 16

Audi has finally confessed to me what they have been up to with an oddball marketing campaign that didn't look like an ad campaign when I first stumbled on it....