Categories: Metrics

Nielsen Hooks Up With Facebook for Ad Effectiveness

Posted by: David Kiley on September 23

Nielsen has struck a global, multiyear partnership with Facebook that begins with hundreds of studies this year to explore the effectiveness of advertising on the online social network. Nielsen will...

Mobile Devices' Share of Eyeballs Climbing

Posted by: David Kiley on July 08

One out of every seven minutes of media consumption today takes place on mobile devices, according to new research from IPG's Universal McCann and AOL. The study, which polled...

Watching Pricing In The New Recession

Posted by: David Kiley on October 15

It's becoming clear to me that different marketers have different strategies for pricing in this Recession. I took my son to Kalahari, the big waterpark in Sandusky, OH about ten...

Texting Surpasses Calling Among Cell Phone Subscribers

Posted by: David Kiley on September 24

Nielsen just released data showing that U.S. wireless subscribers now send and receive more text messages than mobile phone calls. As of Q2 2008, the typical subscriber sent or received...

Facebook Has Some Bugs to Work Out In its Ad Plan

Posted by: David Kiley on December 03

Consider this an ongoing monitoring of how Facebook manages its ad strategy from the stanpoint of a facebook user. As I opened up my profile page today, I was surprised...

Which Ads Don't Get Skipped?

Posted by: Burth Helm on August 24

My colleague Jon Fine is on vacation, so I filled in to write BW's MediaCentric column this week. In the column I took a look at a surprising set of...

How Small an Audience Is It?

Posted by: Burth Helm on June 06

Nielsen announced today that it’s going to start measuring how many people use mobile internet and watch mobile video to give marketers a better sense of who they can reach...