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Categories: media

Esquire's 'Ultimate Bachelor Pad' brings in ad dollars

Posted by: Helen Walters on October 30

Everyone knows that print magazine advertising figures aren't quite adding up as publishing executives might like. So I was intrigued to be taken on a tour of Esquire magazine's "ultimate...

Hyundai" What Recession?

Posted by: David Kiley on October 07

What recession Hyundai? While General Motors is pulling out of high profile ad buys to cope with its shortage of cash, Korean automaker Hyundai is stepping in wherever it can....

New Yorker Editor David Remnick Could have Learned From Imus on Obama Cover

Posted by: David Kiley on July 15

In running its satirical cover of Barack and Michelle Obama this week, the New Yorker seems to have forgotten one important ingredient of really good satire. It has to...

Philly Inquirer Fake Ads May Mark The End of The Newspaper Model

Posted by: David Kiley on June 06

The Philadelphia Inquirer, apparently hurting from lack of advertising, put 18 fake ads in today’s paper. This one, for Derrie-Air, is for an airline that says it is the only...

Nielsen Rethinking "Heroes" Flub

Posted by: Burth Helm on September 27

So we're just one week into the Fall TV season, and we get another example of how seemingly wonky changes in TV ratings can have big implications (I wrote a...

Advertisers on Rupert's Dow Jones/News Corp deal

Posted by: Burth Helm on May 02

As part of our ongoing coverage, I wanted to find out what advertisers think of News Corp's proposed Dow Jones Company acquisition. The consensus seems to be the same: ad...

Buick's Woods Youtube Video Shows Lack of Imagination About New Medium

Posted by: David Kiley on November 13

Buick put a grainy short video up on that appeared to be shot by a bystander at a commercial shoot. Buick outed itself and said that, in fact, GM...

Argument Over Commercial Ratings May Be Missing the Point

Posted by: David Kiley on November 06

Nielsen, TV broadcasters, cable networks and advertisers continue to haggle over a system they all can agree on to measure the audiences of TV commercials in the age of digital-video-recorders...

So who DID advertise on Survivor: Cook Islands?

Posted by: Burth Helm on September 15

After CBS announced it would be dividing Survivor teams along racial lines this season, several advertisers got weak knees. Campbell’s Soup and Home Depot both pulled their spots. General Motors,...

If Not For The NFL, DirecTV Would Be In Big Trouble

Posted by: David Kiley on June 08

This is one of those blogs that is a little seat-of-the-pants. I recently moved back to Michigan to be a senior correspondent for BusinessWeek. Burt Helm is taking over as...

Fox Back On Sirius...Cool

Posted by: David Kiley on March 10

Thank God. Fox back on Sirius. As a Sirius subscriber, I missed listening to O'Reilly and sometimes Hannity on the way home when it's passed 8PM. There has been...

Are Oscar Ad prices Worth It?

Posted by: David Kiley on February 28

A new study examining Academy Award advertisers revealed that fewer than half of the brands advertising can expect to receive significant levels of viewer engagement that will translate into...

Kids Don't Skip Ads As Much as Adults

Posted by: David Kiley on January 06

Much is being researched about who is skipping TV ads, and how often. Let’s face it, even before DVRs came along, the remote-control was putting that power into our...

Alexis Stewart Beats Her Mom In The Radio Game

Posted by: David Kiley on November 15

Here’s a newsflash. Psssssssssst. Alexis Stewart, daughter of decorating diva Martha Stewart is much funnier and more interesting than her Mother. How do I come by this perspective, especially...

Video iPod Part of the On-Demand Tsunami

Posted by: David Kiley on October 18

Word from Apple last week that it will offer episodes of ABC's Desperate Housewives and Lost for download and viewing rightly has network executives sweating. Not everyone, of course, will...

DVR Study Doesn't Ring Quite True

Posted by: David Kiley on September 08

Consumers are buying digital video recorders at a slower rate this year than last, according to a report by Magna Global. In the second quarter, only 965,000 subscribers signed up...

Nielsen People Metering Shows Big Uptick in 18-34 TV Watching...if you believe it.

Posted by: David Kiley on August 29

Nielsen Market Research reported that people-meter data from the six local markets its monitoring with the system showed dramatic increases in the number of viewers 18 to 34 in July...

Enjoy Zen Responsibly?

Posted by: David Kiley on August 09

There is a rush to take advantage of growing popularity in tea. Witness the introduction of Chai liqueur and now Zen Green Tea Liqueur from Allied Domecq. I can't help...

NASCAR News: Oh Joy!

Posted by: David Kiley on August 02

Nascar CEO Brian France says his organization is planning to launch a Nascar news service, which he calls the "AP of Nascar," because he feels his sport is under-represented...

When Advertising Becomes Information--that's gold.

Posted by: David Kiley on June 23

Last night in the 90 minutes I watched a bit of TV, I saw two TV commercials for General Motors' big discounts in which they are selling vehicles to the...

Marketers and Media Companies Getting Ready for Everything On Demand

Posted by: David Kiley on June 09

Walt Disney Co.'s soon-to-be CEO Bob Iger says his company has made video on demand and digital ad formats a high priority. He also said Disney was involved in a...

Is Product Placement Beyond the FCC?

Posted by: David Kiley on June 03

Federal Communications Commission, Jonathan S. Adelstein says his agency should to toughen its requirements and expand its investigations into the practice of product placement. The FCC requirements covering product integration...

Online Yellow Pages May Deliver Buyers, But They Can be a Huge Drag.

Posted by: David Kiley on April 27

A new study shows that people using online yellow pages are much closer to making an actual purchase than people using search engines. You needed a study to tell you...

Imus Audience Slips in New York. But He Still Packs a Punch

Posted by: David Kiley on April 26

On April 8, former General Electric chairman Jack Welch and his wife, Suzy, sat for a 15-minute interview with morning talk-radio host Don Imus about the couple’s new book, “Winning.”...

Gay Media Swinging....Up

Posted by: David Kiley on April 26

One could get the idea listening to Fox News or right-wing radio on a regular basis that advertisers might shy away from advertising in gay media or around gay themes....


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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