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I'm talking about "Brandjacking." It's when those merry pranksters of the internet turn their attention to your brand. It isn’t a new problem, but for marketers, it’s only getting worse....
The Wall Street Journal has a story today about the lengths movie studios are going to to generate buzz months ahead of a premiere. That story focuses on the upcoming...
So the much-hyped Snakes on a Plane put up tepid numbers at the box office. Though it led last weekend, it grossed just $15.3 million in three days, a far...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.