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Categories: interesting market research

The Furor Over Online Polls

Posted by: Burth Helm on June 09

I’ve got a story in this week’s issue about online polling. While reporting it, I was amazed by all the controversy surrounding online surveys. They are the predominant method of...

From TV to the Web with American Idol

Posted by: Burth Helm on April 10

Last night American Idol presented its annual "Idol Gives Back" special, where it reaches out to its viewers to donate money to a variety of charities. At one point in...

Online Reviews Can be Good Up To A Point

Posted by: David Kiley on November 12

What online customer reviews are we to believe? According to the 2007 “Social Shopper Study” conducted by PowerReviews and E-tail Group, consumers are increasingly turning to online customer reviews to...

The Property of "Cumulative Advantage"

Posted by: Burth Helm on April 23

I meant to blog this last week, but wanted to make sure to put it up before it went behind the NYTimes firewall. I'm fascinated by this article. I'm still...

Sopranos Ratings Slide Exposes Flaws in Ratings System

Posted by: David Kiley on April 06

Four weeks into the new Sopranos season, much hand wringing is going on in the media about the apparent ratings slide of the landmark series. Season to-date, The Sopranos...

The Push-To-Talk Power Play

Posted by: David Kiley on March 03

As I sat down to blog about push-to-talk cellphones, I went looking for an image I could upload. The above shot is what I found. What I was looking...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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