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Categories: Integrated Branding

Inside the OK Go / State Farm Deal

Posted by: Helen Walters on March 03

What do trendy musicians OK Go have in common with insurance mega-giant State Farm? Turns out, more than "not much". But this is more than just another version of the...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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