Categories: Guest Blogger

Advice For VW, GM, Chrysler In Tapping New Ad Agencies

Posted by: David Kiley on September 07

By Cameron McNaughton Principal, Tree Farm Partners. Volkswagen has announced that it is looking for a new advertising/communications partner. Chrysler has just announced that they are considering non-roster agencies for...

Viral Media Brings Sanity To Ad Biz

Posted by: David Kiley on July 28

By Jon Bond Jon Bond is co-chairman and co-founder of Kirshenbaum Bond & Partners. The advertising agency business began in the 19th century with the premise that by giving...

Ten Ad Agency Survival Tips for the Great Recession

Posted by: David Kiley on July 27

By Rob Strasberg Strasberg is vice chairman and chief creative officer of Doner, Southfield, MI We’re all new to this “New Economy,” but there are a few tactics that...

New York Marketer Gives Way To Midwest Mindset

Posted by: David Kiley on July 23

By Rob Strasberg Strasberg is vice chairman and chief creative officer of advertising agency Doner. I lived in New York City just long enough to think I knew everything....

The Big Idea: Grill Your Frog

Posted by: David Kiley on July 22

By Scott Goodson Scott Goodson is the founder of global micro ad agency StrawberryFrog. That’s right, give your Frog the third degree. Choke it. Stretch it. Lift it up...

Marketing Lessons From The Weinermobile

Posted by: David Kiley on July 21

By Rob Strasberg Strasberg is vice chairman and chief creative officer of Doner Someone recently sent me the picture of a crashed Wienermobile in Wisconsin and it reminded me...

Ad Agency Life: Keeping Up Positive Energy Rules

Posted by: David Kiley on July 17

By Scott Goodson, Founder and Chief Creative Officer of micro-agency StrawberryFrog. In advertising, I have found, energy definitely matters. Sure, many people point to competence, 50 years of case...

Ad Agency Life: The Time is Ripe For Micro

Posted by: David Kiley on July 15

ALL ABOUT MICRO By Scott Goodson, Founder of global ad-agency StrawberryFrog. There is a reason why we have begun calling ourselves at StrawberryFrog a “micro-agency.” At the vanguard of...

Shopping and Selling in a Post-Consumer World

Posted by: David Kiley on July 13

By Scott Goodson, Founder of global micro ad-agency StrawberryFrog. I walked by the Chanel store in Soho again today and the sale sign is still up. That’s kinda weird....

What McDonald's, HP, Virgin America, and Walmart Have in Common

Posted by: David Kiley on July 13

By Pete Krainik Founder of The CMO Club People ask me all the time about the success of McDonalds, HP, Virgin America, and Walmart with new products and services, and...

CMOs Focused on Reaching "Influencers" Via Social Media

Posted by: David Kiley on July 06

By Pete Krainik Founder of The CMO Club Having finished a series of 15 dinners in as many cities with chief marketing officers, I was struck by how around...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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