Categories: Free Market Research

Consumers Blame Mad Men for Recession

Posted by: David Kiley on April 22

A new Harris Interactive poll shows that 66% of Americans believe advertising agencies bear at least some responsibility for the recession because they "caused people to buy things they...

Obama Problem With Latinos: False Wisdom?

Posted by: David Kiley on June 17

Conventional wisdom has been that Presidential contender Barack Obama has a problem attracting Latinos. This idea was born from the advantage Hillary Clinton showed with latino voters in the California,...

Brand Tags Fun, But Not Exactly Useful

Posted by: Burth Helm on May 19

Over at the WSJ's Buzzwatch blog, Tom Weber links to a site called Brand Tags. The deal: look at a random logo, and type the first word that comes to...

Brand Matters: The Whining About Wine Is Intoxicating

Posted by: David Kiley on May 08

Much is being made of “The Wine Trials,” to be published this month by Fearless Critic Media, along with recent studies about consumer psychology that says we consumers are...

On Polls and Focus Groups and Politics

Posted by: David Kiley on January 09

I heard George W. Bush the other day stumble through a paragraph on how the Presidential candidates should not build positions based on polls. The context of this was that...

Facebook Champs Win Iowa

Posted by: David Kiley on January 04

Youth overwhelmingly turned out for Barack Obama in Iowa last night. Looking at the candidates' facebook pages, it's astonishingly lopsided. Not that all facebook members are below 30, but...