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Categories: Food

Consumers Looking To Food Inc. For Fresh Food?

Posted by: David Kiley on June 12

According to a report released this week by Ipsos Marketing, Consumer Goods, North American consumers have put "providing fresh ingredients" as the top thing they are looking for from food...

Fast Food's Newest Combo Meal: Cold Stone and Tim Horton's

Posted by: Michael Arndt on February 06

Cold Stone Creamery boasts that it offers 11 million combinations of ice cream and mix-ins such as candies, nuts, fruit, and baked foods. Soon the premium ice-cream chain will...

New Year Diet Ads: Is Oprah Credible Any More at Selling Diet Remedies?

Posted by: David Kiley on December 30

As I followed a link for a story about how diet soda can make people gain weight, I was somewhat surprised to find an ad featuring Oprah Winfrey's somewhat...

Starbuck's Vivanno A Good Addition, But Hardly Unique

Posted by: David Kiley on July 15

If Starbuck’s is looking for its new Vivanno smoothies [ " Starbucks Sashays Into Smoothies"," Businessweek Online, July 15]to substantially revitalize its menu and create a new buzz in...

The Food Giants Are Caving Before Congress and An Incoming Dem President Forces Their Hands.

Posted by: David Kiley on June 22

After Kellogg announced as part of a lawsuit settlement that it would drastically cut its advertising of food with poor nutritional profiles to kids under age 12, a Democratic...

Kellogg Testing The Brand Barriers for Special K

Posted by: David Kiley on November 07

Kellogg has enjoyed nice success expanding the Special K brand. Among other things, its become almost a default product to buy for baby boomers when they get a bad...

McDonald's Move To Fat/Calorie Labeling Will Cut Both Ways For The Brand

Posted by: David Kiley on October 26

McDonald's move this week to labeling its individual products with "nutritional" information, such as fat, calories, protein, sodium, carbs was inevitable. And from the standpoint of image and sales,...

Water Marketing Can be Too Absurd For Words. But I'll Try.

Posted by: David Kiley on October 18

ONe of my favorite times to blog is after I open my mail. Today, I unpacked a box of Vava water. "New Natural Spring Bottled Water is First To...

Burger King's Coq Roq Site Stirs Pot. But Will It Sell Greasy Chicken Fries?

Posted by: David Kiley on July 27

Here we go again. Just when the hoopla and angst by the taste police over Carl's Jr.'s Paris Hilton online video was starting to abate, Burger King managed to...

When It Comes To Fruit Snacks, It's Apples and Grapes In My House

Posted by: David Kiley on July 26

At the risk of sounding like a food cop, I wanted to share a little parenting that's going on in my house. My son, who I have written about...

McDonald's As a Lifestyle Brand: Take 2

Posted by: David Kiley on July 20

Boondocks is running a series this week on McDonald's being a lifestyle brand. Check it out....

Not Every Brand is a Lifestyle Brand

Posted by: David Kiley on July 05

McDonald’s move to recruit rap impresarios/designers like Russell Simmons, Damon Dash and mainstream tastemaker Tommy Hilfiger to submit ideas for new uniforms for its employees isn’t a terrible idea. Though...

"Downsize Me" Pro McDonald's Film Interesting, but maybe not as tasty as "Supersize Me"

Posted by: David Kiley on June 15

A woman with the lyrical name of Soso Whaley has made a film, called "Downsize Me," which is a counter-weight to Morgan Spurlock's "Supersize Me." It doesn't have the dramatic...

KFC Takes Back Its Middle Name. Can Big Food Make Fat Phat?

Posted by: David Kiley on April 28

Kentucky Fried Chicken finally woke up and is planning to take back its middle name and give up the monogram brand, KFC, it has used for several years when its...

McDonald's 50th Anniversary Invites Reflections on a Brand Icon

Posted by: David Kiley on April 13

As McDonald's celebrates its 50th Anniversary this month, the mile-post in its history begs a few reflections and predictions. McDonald's redefined eating in America. Bold statement, but true, I think....


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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