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Categories: fear mongering

Swine Flu: One Man's Pandemic is Another Man's Marketing Opportunity

Posted by: Burth Helm on April 27

Mexico has warned against swine flu-related advertising, but here in the U.S. companies big and small are tapping into swine flu fear to sell products. Googling “Swine Flu Pandemic” on...

Attention Ad Execs: What Will You Do To Combat ADxiety

Posted by: David Kiley on March 07

There is a new word I’m hearing among advertising and media executives: Adxiety. Adxiety refers to how a TV viewer feels when they are watching ad-laden TV programs live after...

The Whole Aqua Teen Thing

Posted by: Burth Helm on February 01

I know "ads as events" is a hot trend. "Ads as terrorist scare," may going too far, perhaps. Personally I've got to say that I'm surprised by the whole thing...if...

The coffee is going to whaa?!?

Posted by: Burth Helm on October 23

What do you do when a competing fast food chain gives coffee away free to attract new customers? If you're Dunkin’ Donuts, you equate trying that coffee to suffering a...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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