Categories: Fast food

America Happiest Families

Posted by: Michael Arndt on July 18

We at BusinessWeek love lists, such as the World's Happiest Countries or the Best Places to Raise Your Kids. Is McDonald's copying us? To publicize the 30th anniversary of the...

Fast Food Menu Calorie Counter Should Be National Law.

Posted by: David Kiley on July 17

Companies do not like regulations. But perhaps no recent regulation has met with as much resistance from industry as that of New York City’s requirement that restaurants and eateries...

Britney Likes McDonald's Too

Posted by: Michael Arndt on June 18

Britney Spears popped into a McDonald's in suburban London for lunch on June 17, says the London Daily Mail. Tut-tutters scolded her in the blogosphere. But she's not the only...

Burger King's Home Shopping Parody Works To Break Clutter

Posted by: David Kiley on June 04

This new BK ad from Crispin Porter + Bogusky is meeant to do one thing---break through the clutter and get your attention about the $1 buck Whopper. Parody is an...

McDonald's Is Growing on America

Posted by: Michael Arndt on May 19

It must feel pretty good to be Ronald McDonald these days. Unit sales have been climbing steadily for almost six full years. MCD shares were among the few to rise...

McMiley Cyrus

Posted by: Michael Arndt on May 06

McDonald's is spending more than $100 million to advertise its new McCafe premium coffees, as anyone who's watched any prime time TV knows. But it's getting a big marketing boost...

Panera Bread's Apple Strategy

Posted by: Michael Arndt on March 19

Panera Bread is the Apple of fast food. While even Starbucks has jumped on the cheap-eats bandwagon--a 12-oz. coffee and hot breakfast sandwich for just $3.95!--Panera continues with its pre-recession...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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