Categories: Design

Mountain Dew: When limited edition equals 1.5 million

Posted by: Helen Walters on September 22

Since 2007, Pepsi brand Mountain Dew has produced Green Label Art, a series in which artists design a limited edition bottle for the drink. So far, so ho hum, right?...

BMW's "Art Cars" roll into Grand Central Station

Posted by: Helen Walters on March 25

I recently sounded off about Mini's partnership with Airstream on a one-off concept intended for display at the Milan Furniture Fair next month. I wasn't convinced that the program made...

BMW Mini + Airstream = Mistimed?

Posted by: Helen Walters on March 19

BMW has consistently positioned its Mini line as more than just a car. Instead, it's a lifestyle brand, with a range of driver accessories and even its own attempt...

Arnell Strikes Again: Orange You Glad You Hired Him Tropicana?

Posted by: David Kiley on February 27

Few people like to revel in the failure of Peter Arnell more than I do. I say that upfront. The overly precious, bloviated, and usually wrong, bespectacled design “guru,”...

Why is Finding The Right Product So Tough Sometimes

Posted by: David Kiley on August 15

So, I graduated to a Treo. I know. I know. So what? But this was a big step for me. My first reaction: It's too big to keep in my...

The iPod: crack-cocaine for thumbs, poison to competing brands

Posted by: Burth Helm on August 10

Yesterday my thumbs taught me a powerful lesson: a brilliantly-designed product is not just great for grabbing consumers’ eyes on the street, or for helping define a brand. Brilliant design can work as a dangerous and destructive weapon against competitors.

World Cup Soccer Ball Design Was Terrible

Posted by: David Kiley on July 25

Okay...I know this is very late in posting. But was I the only one who thought the official World Cup Soccer Ball looked like sanitary napkins were fastened to...

Gillette Raises Bar With Five Blade Razor. What Say We Make It An Even Dozen.

Posted by: David Kiley on September 14

Gillette Co. today unveiled its newest shaving system, a five-bladed razor called Fusion that comes with a nifty trimmer on the back of the cartridge for men who have mustaches...

Nissan Shows The Power of Marketing By Design

Posted by: David Kiley on July 22

Did anyone notice that in June, the month that General Motors wiped out the industry with its "employee pricing" promotion (which garnered GM a 40%+ sales gain over the previous...

Pontiac Aztek Goes The Way of the DoDo

Posted by: David Kiley on July 19

In the summer of 2000, I attended a global conference in Italy put on by General Motors and its just named CEO Rick Wagoner. One of the topics of...