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Categories: crazy marketing blather and bloviations

Ford Fans Take Ford Name After Wedding

Posted by: David Kiley on August 25

A newlywed couple featured at The Ford Story website, have taken this whole brand ambassadorship thing a little over the top. Most women take their husband's last name. Some...

Inane Doritos Ad Wins Super Bowl Poll. Do we smell a rat?

Posted by: Burth Helm on February 02

This morning USA Today released the results of its "Ad Meter", the yardstick advertisers use to judge their Super Bowl ads. Not all of the scores jibe with our assessment...

Disruption: Inviting Wins Out Over Selling in Iowa and N.H.

Posted by: David Kiley on January 07

I admit I am a political junkie. I watched hours upon hours of the post Iowa and pre-New Hampshire spin, blather and analysis. As I listened to clips of...

Is "-onomics" the new "-Gate."

Posted by: David Kiley on August 27

Emotionomics is a new book by a marketing guy named Dan Hill. I haven't read the book yet (I will if they send it to me). But the mere title...

Where Imus Goes, Advertisers Will Follow

Posted by: David Kiley on August 15

If Don Imus, the exiled morning dee-jay returns to the airwaves this Fall, which is widely expected, it won’t be long until major advertisers line up to sponsor his...

CBS Experiment in Ad Interuptus Shows How Desperate Nets and Advertisers Are In the face of TiVo

Posted by: David Kiley on July 31

When are advertisers, networks and cable companies going to wise up to the real problem with advertising? In gearing up for Nielsen ratings of commercial viewing, not just the programs,...

The Power of Youtube Strikes Again.

Posted by: David Kiley on June 07

The power of youtube is amazing. Yesterday, I blogged on the new Apple iPhone ads from TBWA/Chiat Day. In the original blog item (before I edited it), I mentioned that...

Auto Industry Runs Ad Campaign As Stupid As Pending Fuel Economy Legislation It Takes On

Posted by: David Kiley on May 25

The Alliance for Automobile Manufacturers has launched a radio ad campaign in an attempt to drive e-mail and letter traffic to Washington legislators urging them not to vote for...

FutureMarketing Summit 2007: Take One

Posted by: David Kiley on March 07

Lots of good stuff discussed at the Future Marketing Summit 2007 in NYC Monday. Before I get to some of what it was, I couldn't help but chuckle over how...

Nielsen: DVDs Pass VCRs in U.S. Households

Posted by: David Kiley on December 19

It’s official. DVD Player penetration in U.S. households has passed that of VCRs. Nielsen Media Research said DVDs are now found in 81.2% of households, versus 79.2% for VCRs....

WHY CMO Tenures Are So Short

Posted by: David Kiley on June 20

The recent study by recruting firm Spencer Stuart showing the average tenure of a chief marketing officer to be just 23.2 months, down from 23.6 months in 2004 is sobering...

Maybe It's My Inner Fred Mertz

Posted by: David Kiley on June 13

News item today: "NEW YORK - Students are using a new ring tone to receive messages in class -- and many teachers can't even hear the ring. Some students are...

BMW's Ads Get Hammered By Garfield. But Not By Me.

Posted by: David Kiley on June 07

A few weeks back, I have the new ad campaign from BMW a pretty solid review. One of my peers, Bob Garfield hammered the first ads from ad agency GSD&M....

Kaiser Foundation Counts Toddler Eyeballs

Posted by: David Kiley on May 24

The Kaiser Family Foundation's newest report attempts to quantify the assumption that many parents are using electronic media as babysitters for young children. According to "The Media Family" study, 80...

Wrestling With Political Correctness In An Age of Engagement

Posted by: David Kiley on April 19

So, is Dodge offending gay people or not? Ad Age columnist Bob Garfield wrote this week that a new Dodge ad featuring a fairy was disparaging to gay people....

Hannity and Baldwin =Goober and Gilligan

Posted by: David Kiley on March 28

I confess. When I'm driving home, and my satellite radio kicks out because of interference from the airport, I go up the dial to WABC AM radio to hear the...

Give Up Nothing: Buy a Hyundai.

Posted by: David Kiley on March 23

The ad caught my eye. A gleaming Hyundai Azera, the Korean carmaker's new sedan that it hopes competes with vehicles like the Toyota Avalon, Nissan Maxima and Chrysler 300C....

The Alistair Sim Version of Scrooge The Best

Posted by: David Kiley on December 22

Before I take off for the holiday, I just wanted to say something. There are many film versions of "Scrooge" kicking around the TV dial and DVD shelves. I...

It's Beginning To Look Alot Like Festivus

Posted by: David Kiley on December 19

As a commenter on all things marketing and media, I have been going back and forth between bemusement and disgust about the preposterous conversation going on in the public...

JWT's Salzman: "Brand Slut"

Posted by: David Kiley on December 08

The New York Post interviewed JWT’s Marian Salzman (pictured above) about what she calls brand “sluts” and brand loyalists. The agency apparently did research that found that consumers switch...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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