Categories: Conferences

Al Gore Says Agencies Should be Wary: Should They Listen?

Posted by: David Kiley on June 03

Ad agency creatives better look out, according to former vice president Al Gore. Gore, who is co-founder of the cable network Current TV, delivered the keynote address at Digitas' Digital...

Hewlett-Packard CMO Michael Mendenhall Wants A Corporate Version of Twitter

Posted by: Burth Helm on March 05

I thought this was interesting: Hewlett-Packard Chief Marketing Officer Michael Mendenhall thinks famously un-monetized Twitter should make money by selling an enterprise version of its software. Companies would use it...

Consumers Should Know How Much of Their Personal Data is Out There

Posted by: Burth Helm on March 05

What would we think if we knew just how much of our personal information advertisers had? One panelist wondered that out loud this morning during a discussion entitled “We’ve Heard...

First Day of 4A's Media Conference Concerns Those Pesky Internet Ads

Posted by: Burth Helm on March 04

I’m here in New Orleans for the 2009 American Assoc. of Advertising Agencies Media conference, the biggest confab in the U.S. for advertising planning and buying agencies. I’ll try to...

Google's Schmidt: "We're not creative. We're sort of boring."

Posted by: Burth Helm on April 29

I'm back. Here are this morning's notable speeches from the 4A's Leadership Conference in a nutshell. I'll start with Google CEO Eric Schmidt. Eric Schmidt: In short, please don't fear...

Advertising Agencies: We're Good Enough, We're Smart Enough, and Doggone it, People Like Us!

Posted by: Burth Helm on April 29

If you wanted a window into the secret longings, fears, and hopes of advertising agencies these days, the first 30 minutes of today’s session would have done the job.

The ANA Conference – Day 3. HP researching the long-term damage to its brand

Posted by: Burth Helm on October 07

During a question-and-answer session this morning, Hewlett-Packard’s Vice President of Brand Marketing Gary Elliott received the inevitable question about what effect he thought the recent Board of Directors scandal would...

The ANA Conference – Day 1. Visits from the Ad Fairy

Posted by: Burth Helm on October 06

I guess I should have known. Since I’m still new to the beat, this is my first time attending the annual Association of National Advertisers (ANA) conference, a pow-wow of...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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