Categories: CMO Club Poll

CMO Poll: Social Media Better Done In-House

Posted by: David Kiley on October 16

The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today? Survey question conducted October 1 – October 7,...

CMO Poll: Autos, Airlines and Banks Equally Tough Challenges For Marketers

Posted by: David Kiley on October 05

The CMO CLUB Weekly Poll Question: What CMO position do you think would be most difficult? (September 24 – September 30, 2009) 108 CMOs responded: 27.8% CMO at US Auto...

CMO Club Poll: Retail Can Still Trump Trust Efforts

Posted by: David Kiley on September 28

BusinessWeek last week published a story and video , "The Great Trust Offensive," about brand trust that was connected to our annual Best Global Brands report. The focus of the...

CMO Club Poll: CMO's Want Product Marketing

Posted by: David Kiley on September 14

The CMO CLUB Weekly Poll Question: As CMO if you could add one new organizational responsibility to your role, what would it be? 106 CMOs responded: Product Marketing 34% Sales...

CMO Club Poll: CMOs Remain Closest to CEOs, But CFOs Need Attention

Posted by: David Kiley on September 07

By now, we all know that the job of chief marketing officer has become one of the most perishable at companies. Tenure is only around 23 months these days. One...

Advertisers Are the "Mad Men:" Restless With Their Ad Agencies

Posted by: David Kiley on August 27

Volkswagen is reviewing its $200 million-plus ad account. General Motors is assessing its ad agency line-up anew now that has emerged from bankruptcy. Bayer AG is reviewing its $1 billion...

CMO Poll: Marketers Want Traffic To Homepages More Than Third-Party Sites

Posted by: David Kiley on August 20

It seems every marketing and advertising conference around these days is packed with sessions about how to leverage social networking to the benefit of a brand. One of the issues...

Yes Twitter: Digital Tools Required For CMO Jobs Today

Posted by: David Kiley on August 14

The last few years have been awfully hard on marketing and advertising professionals. Companies are cutting back headcount. Downward trends on ad spending have slaughtered ad agency staffing. Jobs are...

CMO Poll: Google Has Little To Worry About from Yahoo/MSN

Posted by: David Kiley on August 06

Microsoft and Yahoo! Have teamed up to let Microsoft manage the search business, and Yahoo handle the advertising end of the joint venture. One big question to be answered...

CMO Poll: Starbucks Right To Try New Format

Posted by: David Kiley on July 29

Can I pour you some booze in your coffee? Starbucks, which has been struggling the last 18 months to find new relevance in a world where a latte can...

CMO Club Poll: New Frugality Is Fleeting

Posted by: David Kiley on July 23

A poll of chief marketing officers shows a plurality of them believe that the U.S. consumer has been permanently changed by the Recession in terms of buying habits and...

Poll: McDonald's and Google Top P&G for Brand Mgt.

Posted by: David Kiley on July 16

A poll of 106 chief marketing officers at The CMO Club shows that McDonald’s and Google have passed Procter & Gamble among CMOs as the benchmark for brand management....

Twitter Dominates CMO Social Network Plans

Posted by: David Kiley on July 08

It's here, there and everywhere. The popularity of social networking is climbing by the week with virtually every age bracket, right up to seniors. Today 110 million Americans, or 60%...

CMO Club: GM Should Keep Its Name

Posted by: David Kiley on July 01

As General Motors works to re-emerge from Chapter 11, a question has to be asked: Might it be better to change the company’s name? General Motor’s corporate name has...