Categories: BrandScrew

Airline Industry Needs a Govt. Czar to Clean It Up

Posted by: David Kiley on September 02

Who isn't struck by the speed in which Ron Bloom, who leads the White House's auto industry task force, spear-headed rapid restructuring of the auto industry. By anyone's account, he...

Credit Card Companies Preparing To Wage War On Their Cardholders

Posted by: David Kiley on May 19

The American Express card....I may soon come to leave home without it if rumblings of rule and policy practice changes are true. This from a story in the NY Times...

Domino's Management Responds To Youtube Fiasco

Posted by: David Kiley on April 16

Domino's Pizza USA President Patrick Doyle responds to the Youtube video in which a couple of employees posted a video showing how they doctor food before serving. The Ann Arbor,...

Tropicana Fiasco From Arnell is Gift That Keeps Giving

Posted by: David Kiley on April 03

Thanks to Ad Age for following up on this: "After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing...

Sex Sells for Hardee's After Success With Carl's Jr.

Posted by: David Kiley on March 30

Once you have a winning formula, I guess there is no reason not to go back to the well. Fast food burger chain Hardee’s has tapped super-model cum TV foodie...

Danica Patrick Does Godaddy.com

Posted by: David Kiley on January 15

I keep waiting for race car driver Danica Patrick to take the high road with endorsements and ads. But there is this spot from Godaddy.com now. Find more videos like...

Absolut Boycott: Absolut Nonsense.

Posted by: David Kiley on April 08

Absolut Take Two: Just when I thought the Absolut vodka dust-up stemming from an ad it ran in Mexico would be a one-day story, some self-appointed border security advocates have...

Can Coach Flying Be Anything But...Hell.

Posted by: David Kiley on July 27

Another flight, and another few minutes of pondering whether a coach airline experience will ever be anything but varying degrees of toxicity on the brand experience scale. I resisted...

YUM Brands Will Have To Do Better Than Mea Culpa for Taco Bell

Posted by: David Kiley on March 02

About the video of rats running wild in a New York City Taco Bell, Yum Brands president Emil Brolick said: "We have taken what has happened in New York...

Posted by: David Kiley on March 02

Dear Foot Locker: Why Waste Your Money? And Now I'm Ticked.

Posted by: David Kiley on February 02

Dear Foot Locker: I am on the national Do Not Call list. But lo and behold, I answered my phone this morning and was greeted by a recorded voice, saying:...

The AFA Continues To Hurl Brickbats at Ford

Posted by: David Kiley on May 31

The headline: Ford supports homosexual polygamy. Really? Wow! And to think the company doersn't even market a competitive minivan to hold all those extra partners. The American Family Association's newest...

You Would Think Ad Age Would Know Better

Posted by: David Kiley on March 31

Okay...I'm on Adage.com. It's a very good magazine covering the marketing and media scene. An ad for the Science Channel alongside the right side of the web page triggers a...