Categories: brands deals

Saturn Changes Ad Slogan. Hopes For The Best

Posted by: David Kiley on April 11

See that cool car above? That is the Saturn Sky, a GM cousin to the Pontiac Solstice. It's darn pretty. Saturn is the over-achieving son at GM. It was...

ADIDAS spends Big With NBA

Posted by: David Kiley on April 11

Three months after its $3.8 billion purchase of Reebok, the National Basketball Association inked an 11-year global merchandising deal to make Adidas the official uniform and apparel provider for...

Imus and Tassimo Tie-Up One of The Better Promos Around

Posted by: David Kiley on January 05

Whew! I'm back after the holiday hiatus. I hope you all watched the Sim version of Scrooge. Back to the blog. I don't know if Kraft is selling a...

Walmart + Tommy Could Be Walking Down the Aisles

Posted by: David Kiley on September 27

If Walmart is really courting the financially ailing Tommy Hilfiger, as its being reported, it could be a win-win for both brands, though a hard pill for Tommy to...

Who Is Choosing The Music Tie Ins?

Posted by: David Kiley on July 18

An ad agency CEO I worked for once told me a valuable lesson about how some decisions in advertising get made. Why, I asked, would Pittsburgh-based Giant-Eagle choose a New...

Will Americans Bite For Chinese Cars?

Posted by: David Kiley on May 26

Our News Analysis & Commenetary this week, Here Come Chinese Cars, was an interesting piece to work on. The efforts thus far to bring vehicles from China to the U.S.,...

France's Pernod-Ricard Gets Britain's Allied Domecq, But It Still Doesn't Want French Wine.

Posted by: David Kiley on April 21

As Pernod Ricard and Fortune Brands move closer to acquiring Allied Domecq, France-based Pernod will still have a gaping hole in its portfolio—French wine. Ironically, Great Britain-based Allied brings with...

It Just Gets Better and Better With McDonald's and The Rappers

Posted by: David Kiley on April 07

As Adweek's AdFreak blog reports, a group called Gatbustaz has released a hip-hop song, McGangsta, that's as laden with Big Mac references, sex, violence and profanity as the fries are...

Extreme Makeover: A Product Placement Dream

Posted by: David Kiley on April 07

ABC's Extreme Makeover sucked me in for two or three episodes. The drama of down and out or otherwise victimized families getting a real house to live in makes for...