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Categories: brands deals

Saturn Changes Ad Slogan. Hopes For The Best

Posted by: David Kiley on April 11

See that cool car above? That is the Saturn Sky, a GM cousin to the Pontiac Solstice. It's darn pretty. Saturn is the over-achieving son at GM. It was...

ADIDAS spends Big With NBA

Posted by: David Kiley on April 11

Three months after its $3.8 billion purchase of Reebok, the National Basketball Association inked an 11-year global merchandising deal to make Adidas the official uniform and apparel provider for...

Imus and Tassimo Tie-Up One of The Better Promos Around

Posted by: David Kiley on January 05

Whew! I'm back after the holiday hiatus. I hope you all watched the Sim version of Scrooge. Back to the blog. I don't know if Kraft is selling a...

Walmart + Tommy Could Be Walking Down the Aisles

Posted by: David Kiley on September 27

If Walmart is really courting the financially ailing Tommy Hilfiger, as its being reported, it could be a win-win for both brands, though a hard pill for Tommy to...

Who Is Choosing The Music Tie Ins?

Posted by: David Kiley on July 18

An ad agency CEO I worked for once told me a valuable lesson about how some decisions in advertising get made. Why, I asked, would Pittsburgh-based Giant-Eagle choose a New...

Will Americans Bite For Chinese Cars?

Posted by: David Kiley on May 26

Our News Analysis & Commenetary this week, Here Come Chinese Cars, was an interesting piece to work on. The efforts thus far to bring vehicles from China to the U.S.,...

France's Pernod-Ricard Gets Britain's Allied Domecq, But It Still Doesn't Want French Wine.

Posted by: David Kiley on April 21

As Pernod Ricard and Fortune Brands move closer to acquiring Allied Domecq, France-based Pernod will still have a gaping hole in its portfolio—French wine. Ironically, Great Britain-based Allied brings with...

It Just Gets Better and Better With McDonald's and The Rappers

Posted by: David Kiley on April 07

As Adweek's AdFreak blog reports, a group called Gatbustaz has released a hip-hop song, McGangsta, that's as laden with Big Mac references, sex, violence and profanity as the fries are...

Extreme Makeover: A Product Placement Dream

Posted by: David Kiley on April 07

ABC's Extreme Makeover sucked me in for two or three episodes. The drama of down and out or otherwise victimized families getting a real house to live in makes for...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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